What has happened to India's education industry ?

 

What has happened to India's education industry?

Karan's parents boasted about his school to neighbours and family members after he received a 99.7 percentile on his board exams. As a result, whenever a child in the area was considering admission, the school came up.

Most people tend to favour the schools and institutions that are most visible and heard. Each institution has its unique promotional tactics.

Some of them use top-notch facilities and cutting-edge infrastructure to draw students, while others highlight their alumni networks and accomplishments. The challenge of advertising for educational organisations is particularly challenging. Without proper analysis, nothing can be vaguely displayed. A small error could have negative effects.

Institutions of higher learning are where the next generation flourishes. Advertising top universities and institutions is a duty, regardless of the potential for personal gain.

According to a survey, India has the largest proportion of young people enrolling in all levels of schooling. Millions are spent on advertising for educational institutions, both public and private.

How do educational institutions at all levels advertise?

Schools use a variety of promotion strategies. They display their commendable accomplishments, extracurricular resources, infrastructural highlights, and numerous events planned for the kids' all-around development. Parents prefer private schools because they have a larger budget and more amenities.

The top universities have excellent campus environments, facilities, and placement rates. Instilling a sense of responsibility and interest in a person is the goal of higher education. The most prominent component of advertising for these organisations is typically placement statistics. According to Darshana Somani, cofounder of WriteRight, India's highest rated content writing agency, "Private colleges in the industry spend a significant amount on celebrity events and curricular amenities to attract students.

How reliable is the education institute's advertisement?

It's crucial that viewers choose a choice only after thorough consideration. According to Dad of Ad, the founder and CEO of a reputable advertising business in India, "The image portrayed frequently differs from the actual scenario. Although the amenities and guarantees provided before collecting fees may seem enticing, the education sector also has numerous phoney suppliers who make empty guarantees.

Humans have a tendency to believe things that keep happening. Making a loop is how you create an image in advertising. A person's education plays a significant role in their lives. Marketers need to cease supporting fraudulent institutions that fill students' and parents' hearts with false optimism.

Promoting high-quality education is a responsibility of advertisers for a more prosperous country!

By Harsh Lakhani